Multihyphenate creative Eli Russell Linnetz launched ERL in 2018, turning his attention to clothing design after gaining a following for his successful stints in styling, film, and music. The Los Angeles–based label offers vibrant everyday luxury inspired by its Venice Beach, California roots. Bold colors and patterns tend to dominate the brand’s collections of relaxed daily staples, which draw on various Americana themes to tell a compelling and contemporary visual story. True to Linnetz’s belief that design should happen organically, ERL’s carefree wardrobe invites the fashion world to unloose its imagination.
erl.store
