Serge DeNimes is a design-led brand, providing premium but affordable jewellery. Every piece is made from 925 Sterling Silver, designed in London. The brand started in 2011 with the idea of being a creative output for founder Oliver Proudlock, as well as a platform to boost up-and-coming talent within the creative community. We started out with seasonal collections of apparel but after 6 years of producing clothing & accessories, we saw a gap in the menswear market - high quality fashion jewellery. Since 2017 we have evolved into a worldwide jewellery brand, well known for our fashion forward designs & premium quality materials. We create 3-4 collections each year, each one with a unique theme and story behind it. We aim to provide classic styles and silhouettes alongside statement pieces for relevant yet timeless collection every time.