Fashion relies heavily on the clothing industry. Fashion statements reflect an individual’s style, cultural identity, and personality. The streetwear combined with sophisticated elements appeals to a wide audience. New streetwear brand 424 is based in Los Angeles. The company was founded in 2015 by Guatemalan designer Guillermo Andrade, 35 years old. The garments are inspired by Los Angeles’ casual spirit and contemporary art. With high-quality and resistant materials, the garments have a relaxed sartorial look characterised by industrial finishes. Guillermo hand-draws the brand’s vibrant and iconic graphics, and each garment offers a unique size. A few years after its launch, the brand has become a rising star of the high streetwear world, with fans such as Kendrick Lamar, A$AP Rocky, The Weekend, and Wiz Khalifa.
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