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A.P.C. is a French ready-to-wear brand, founded in 1988 by Tunisian Designer Jean Touitou. A.P.C. stands for 'Atelier de Production et de Création'.

The brand is known for its minimalist designs. Its clothing features clean lines and simple patterns. Logos are rarely visible. They are known for are high-quality Japanese selvage denim. The denim fades beautifully when used and allows the denim to take on a look as individual as the owner.