Logo Beginnings from TASCHEN
Details
Hardcover, 6.1 x 8.5 in., 2.50 lb, 512 pages
Many iconic brands—like Rolex, BMW, Louis Vuitton, and the New York Yankees—use logos designed over 100 years ago. Tracing the origins of the trademark and gathering more than 3,000 logos from the mid-1800s up to 1980, design expert Jens Müller’s exhaustive anthology is a must for anyone fascinated by theevolution of modern corporate identities.
“A good logo is one you can draw from memory in the sand with your big toe.”
- Kurt Weidemann