“I love working with Justin, we go way back. His was one of the first shops to support us when we first started up. He didn’t care that we were small, he took the time to listen and learn about what made our products so special. With our collaboration we get to take our best and give it that Machus aesthetic. “
I met Brandon and the crew from Naked and Famous more than 10 years ago. The connection to these guys was instant. They loved denim more than anything, but didn't have the fashion pretension so prevalent in the industry. We started selling the Naked & Famous in my first store, Local35, then moved it to my next project of MACHUS.
For the new MACHUS location on Alder, I wanted something special for my customers... Something that could only be bought at MACHUS but was a fit and finish to be expected from the iconic Naked & Famous Denim.
This is an evolving project, we will always have a core offering, but seasonly we will start to showcase a more limited option of denim
A little about Naked & Famous Denim:
We are not a normal denim company and we never will be.
Instead of relying on celebrity endorsements and expensive ad campaigns, we devote all of our resources to sourcing the world’s best fabric and turning it into awesome jeans. No advertising, no washes, no pre-distressing, no nonsense. Just excellent denim at a reasonable price.
We travel to Japan multiple times a year to find new fabrics, working with denim mills to develop crazy things like glow-in-the-dark denim, cashmere blends, raspberry scratch-n-sniff, reflective denim, rainbow-fade denim and so much more.
All of our products are proudly cut, made and sewn in Canada. Always have been, always will be.
Crazy, right? We told you we weren’t normal.
The brand name Naked & Famous is a satire of our celeb-obsessed culture. We aim to poke fun at “Hollywood”and “Glamour” brands that sell jeans for $300 and up solely because they are celebrity endorsed, and not because they are higher quality.
Our logo is reminiscent of 1950’s Pop-Art. Early Pop-Artists depicted the “ideal blond” as a satire of mass media and mass culture, then fed it right back to them. We intend to do the same.
We are probably the only luxury brand that is actually concerned with providing product VALUE to the end consumer.