Events/Blog

New York Market Week /// Spring/Summer 2015

July 27 2014

 

We headed to NYC last week for the SS15 meetings with our beloved showrooms and to walk the plethora or tradeshows. 

First off, the tradeshow scene hasn't been our jam for a couple seasons because of the overall trends. Lots of quirky prints, J.Crew styled surfwear and clean heritage. 

That said, there are always gems in there for us... Brands like Tourne De Transmission from the UK and General Idea from Korea are amazing, forward thinking labels that are clean, yet sophisticated with their concepts and application of materials. 

The rising trend is the sports-lux market and THAT my friends, we can get behind!

Brands like Y-3 have been far ahead of the curve and are just now really starting to be noticed. ADYN doesnt show at the tradeshows or even in NYC, but that brand is really setting a huge tone for the industry in my opinion. We are seeing the sport trend showing up huge in couture brands lately too. Just look at any Givenchy, Dior, Rick Owens, Raf Simmons, Junn J or others. 

While the northwest is known for its flannels, beards and axes, Portland is home to Nike and Adidas North America. The active lifestyle is a huge draw and clothing doesnt have to be The North Face or Patagonia anymore to fit the bill. 

Mixing the sport with fashion and taking those materials and putting them with a darker pallette is what my store is all about.

We couldn't be more excited. 

 

Chapter

 

Saturdays NYC

 

Uppercut

 

John Elliott and Justin Machus

 

Y-3

 

Siki Im, the Den Im Collection

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Machus Welcomes John Elliott + Co

July 12 2014

 

 

 

After following the brand for a long time, we at Machus have finally hooked up with the amazing crew at John Elliott + Co. The work they do is amazing and uncompromising. Custom fabrics, great attention to detail, perfect slim fits, forward design and my personal favorite...  Riri zips on EVERYTHING. 

We started with the basics... All Black Everything. But we have high hopes for John Elliott at Machus and really think they are on to something special and we want to be on the forefront of their work. 

-Justin Machus

 

 

 

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The Biker Denim Restock

July 10 2014

 

We love the Biker denim from Represent UK. The fit is amazing... ultra skinny but with serious stretch. We just received the restock of the Blue washed, black washed and the solid black. Denim of the year contender for sure! 

 

Represent 

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Machus on Soundcloud

July 06 2014

 

Alright guys, we are starting the new Soundcloud project today. If you are a producer/dj and think your mixes would fit Machus, please submit them to us! 

 

 

 

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Machus Waxed Crew Sweatshirt on Four-Pins!

July 02 2014

 

We love Four-Pins, and thankfully, they are really into our Machus label! Check out the most recent press here...  

 

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Machus, The Represent UK Wraith Collection Launch Event

June 28 2014

 

Here are some of our favorite photos from the Machus Represent UK Wraith Clothing Launch last Wednesday. 

Special thanks to PDXLASTNIGHT for the support and photos! 

A huge Thank You to Redbull PDX also

 

 

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Represent UK at Machus...

June 22 2014

 

 

We are proud to be launching the first collection of Wraith at the store this Wednesday, June 25th. 

We have high hopes for this brand and we cant wait for you guys to see what we bring in. 

The collection goes live at 10pm on Wednesday night. 

 

 

 

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New Brand: Enfin Levé

June 11 2014

 

We are proud to announce the arrival of a long time favorite brand ENFIN LEVÉ!

 

 

The brand, long in my sight, features modern classic staples from a sub brand Eorri. Amazing pricing for such well-made and conceptual items. 

Shop the collection HERE

 

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Fader Magazine Explains HBA

June 04 2014

 

There are two kinds of designers: those who are influenced by their surroundings and those who create entire worlds from within. Shayne Oliver is one of the latter. With his label, Hood By Air, he’s captured the attention of the fashion world seemingly overnight, thrusting a new breed of androgynous, high end but hood-approved streetwear onto magazine covers and high-profile fashion week runways. This spring, Oliver was simultaneously nominated for the CFDA’s Swarovski Award for Menswear here in American and for the LVMH Young Fashion Designer Prize in Paris. With all of the industry hype and well-deserved praise rolling in for HBA, it can be challenging to understand where this one-time grassroots label got its start. Today, on the eve of the announcement of the LVMH prize winner, we break down the early days of HBA, its slow but steady rise from subculture label to mainstream fashion and speculate on what’s next for Oliver and the thriving design house he’s founded.


Let’s start from the beginning. How did HBA begin?

Hood By Air is a fashion brand that was started in 2006 by Shayne Oliver and Raul Lopez. The duo envisioned the line as elevated streetwear, with t-shirts and sweaters emblazoned with logos as its DNA. Initially, the line was sold just to friends, until it got picked up by downtown boutique aNYthing.

Where is Raul Lopez now?

Lopez and Oliver eventually parted ways. Lopez has since launched his own menswear line, Luar Zepol, that has also shown at NYFW. Read about the foundations of Luar Zepol in our FADER 74 feature here.

 

 

Where did the HBA look come from?

Hood By Air runs on an urban warrior aesthetic. T-shirts are stamped with imposing logos; jeans are spliced to show more skin than they conceal. Knee-high boots recall Timberlands with an exaggerated combat platform. On a macro level, Oliver is testing the limits of traditional garments with a deconstructionist perspective—tunic-length shirts zip off into crop tops, and trousers unlace at the knee into shorts. His designs are genderless and fearless, and they exude authority. “A lot of the clothing is menswear, but it’s more like powerwear,” he told Vogue last year. “It’s about exuding power and fluidity. I’m not really interested in unisex, per se. But if this person wants to give off an energy of power, then Hood By Air is for them.”

So is it a fashion brand, a lifestyle or a crew of people?

All three.

Who are the major characters in the HBA universe?

GHE20 GOTH1K founder Venus X, Shayne’s good friend, is HBA’s resident DJ. Performance artist Boy Child has become the unofficial poster child for the brand. Akeem Smith is the stylist who puts together all of the runway looks. Photographer Kevin Amato is the long-time collaborator that street-casts all of HBA’s runway models and shoots their campaigns. Artist and documentary film director Leilah Weinraub holds the title Director of Art and Commerce at HBA.

 

What were early HBA shows like?

Shown outside of the traditional New York Fashion Week schedule, early HBA shows were sort of like invite-only underground gatherings in the mid-to-late aughts. Young male models, rocking hairnets and du-rags, walked the runway in HBA’s moody apparel, accessorizing their looks with 40 ounces of malt liquor while current Fade To Mind label boss Kingdom played exclusive catwalk mixes.

 

What’s the connection between HBA and GHE20 GoTH1k?

GHE20 GoTH1k is an underground, queer-friendly NYC party that Oliver has thrown with Venus X for the last few years (it’s apparently over now). As he explained to Opening Ceremony in 2011, there wasn’t much of a divide between the party and the clothes: “The sound of the party became the style of the clothes, and the style of the clothes informs the future sound of the party. It’s hard to break everything apart.”

 

How did A$AP Rocky get involved with the brand?

Contrary to his line in “Angels,” A$AP Rocky did not start HBA. Rocky was first spotted wearing Hood By Air at Coachella in 2012 . He put the label’s t-shirts on the map and gave HBA even more exposure in the hip-hop world when he walked in their fall 2013 runway show in NYC.

Is HBA just t-shirts?

No. The HBA Classics line focuses exclusively on t-shirts and hoodies, while the HBA main line deals in ready-to-wear apparel, outerwear and shoes.

Who are HBA’s biggest fans?

HBA has been worn by Kanye, Rihanna, Ciara, Kendrick Lamar, Drake, K-Pop super group 2NE1 and tween fashion critic, Mike The Ruler. But HBA’s ultimate fans are the thousands of fuccbois that line up at the VFILES store to buy the latest drops.

Why should I care if HBA is up for a LVMH Prize and a CFDA award?

Rarely do designers as young and progressive as Oliver get recognition, let alone nods from fashion’s highest and stodgiest institutions. He represents a true shift in the industry and is definitely changing the game for upcoming streetwear designers in his wake.

What’s next for HBA?

It’s hard to say, but considering the interest coming from luxury conglomerates like LVMH, we’re betting on continued growth for HBA, and Oliver possibly taking over as creative director at an older storied fashion house, similar to Alexander Wang’s assignment at Balenciaga. In the meantime, Oliver is steadily working to turn his one-time t-shirt line into a lifestyle brand, which currently offers objets d’art and glassware. The sky is the limit.

 

 

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The Sum Jewlery

June 03 2014

 

From the concept of Portland designer David Friend comes a simple and elegant men's jewelry collection.

 

Bio:

We can better ourselves. Let's look to the past to shape the future. Let’s use sacred texts and teachings, healing forms and materials, and simple beauty to take care of each other. Let’s live wisely and die free. Let's question the why, not the how. Let’s think and learn and create and dream and observe. Let’s adorn our bodies with greatness.

Be present.

 

The Sum is available exclusively at Machus, in-store and online. 

 

 

 

 

 

COLLECTION 0002 from The Sum on Vimeo.

 

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Machus on Four-Pins!

May 06 2014

 

 

We love Four-Pins for their humor and snarky comments. They really outdid themselves when writing this new article on our latest offering and we couldn't love it more! 

Thanks guys... 

Check out the article here...

 

 

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New Machus Private Label Additions

May 05 2014

 

 

We are proud to announce three new styles to the mix of our evolving home brand. These styles continue to play with the hemlines of mens shirting and are all still completely made in Downtown Los Angeles. 

 

1. The Angled Scuba

This a very fabric specific style as the neoprene is needed to hold the hard edges of the bottom hem. 

 

 

2. The Mesh T

Silky smooth mesh with small holes small enough that a layer underneath isn't necessary. This fit is based on our current favorite Long Split T. 

 

3. The All-New Notch T

We wanted an everyday t to wear easily with skinny denim. Something not as dramatic as the longer fits, this "basic" t still continues our hemline story with a side insert and 1" notch cut out of the sides. 

Available in black and white supima cotton. 

 

 

 

 

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