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ZIRAN

Ziran

KELLY WANG SHANAHAN IS THE CREATIVE DIRECTOR AND FOUNDER OF ZIRAN. SHE STARTED THE LINE IN JUNE 2016 AFTER BECOMING DISILLUSIONED WITH THE LUXURY FASHION INDUSTRY AND ITS' WASTE, "FAST FASHION" MENTALITY, AND LACK OF PURPOSE. SHE DISCOVERED XIANG YUN SHA SILK WHILE RESEARCHING ANCIENT CHINESE TECHNIQUES AND INSTANTLY FELL IN LOVE WITH BOTH ITS' LUXURIOUS BEAUTY AND CULTURAL SIGNIFICANCE.

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